Research Papers Published by MAII faculty

“Customer Delight- At what cost” presented at the Third World Conference on production and operations management at Gakushuin University( Aug 5-8, Tokoyo,Japan08)
“The best H R practices” presented a Rapport Bangladesh HRM and Development conference 2009, Dacca ( Mar 12-16,09)

Presented paper titled “Analysis of Internet Banking as a tool of CRM A Study of Banking Sector in NCR Delhi” in International Conference on Information Science, Technology & Management at MDI Gurgaon (13-15 July, 2009)

Presented paper titled “Analysis of Selective CRM Practices in Banking Sector in NCR Delhi ” in International Conference on Technology & Innovation in Marketing at IMT Ghaziabad , held on 20& 21Febuary, 2009, paper published in journal proceedings,(Advances in Technology & Innovation in Marketing, McMillan publishers ,2009)

Presented paper titled “Analysis of CRM effectiveness w.r.t ATM Services in Banking Sector” in National Conference on Emerging trends in Banking Sector, School of Management Studies ( GGSIP University Delhi, 28 June 2008)

“Emerging Trends in Customer Relationship Management in Banking Sector, January 2005, published in “Management Edge” – Journal of BVIMR New Delhi

Chapter on “Bhutan Police system” in the World Police Encyclopedia published by Rutledge of U.K. in 2006

Article “Defeating Terrorism: A Study of Counter-terrorism Strategy and Tactics of Police Forces in Jammu & Kashmir” was published in a special edition of the Police Practice & Research: An International Journal, whose Editor-in-Chief is a Professor of Criminal Justice, East Carolina University, Department of Criminal Justice, College of Human Ecology (vol.6 no.2,May 2005,pp141-164)

“Challenges for Police in the 21st Centur”: Quarterly Journal of Indian Institute of Public Administration, Delhi. (July-Oct, 2001)

“Growth of Road Traffic, its Consequences and Remedial Measures” in Indian Journal of Transport Management. (March 1995)

Estimation of software release times based on a queueing model for software testing, MSc ( Engg.) thesis, Department of Computer Science and Automation, Indian Institute of Science , Bangalore, India,1995

Defect analysis during software maintenance and enhancement phase- A case study , in proceedings of the National Seminar on Reliability Analysis and Engineering( NSRAE), Augse 1998, VSSC, Trivandrum, India

An Agent- oriented Approach to Developing Virtual Reality based Training Simulators, Proceedings of VRSEM2004: Virtual reality in Training and Simulation Indian Institute of Chemical Technology( CSIR)Hyderabad ( 4-5June04)

“Internal Marketing in the Era of Globalization” at IIM, Ahmedabad, India ( Jan 2006)

“Green Marketing: The Road Ahead” in the sixth AIMS International Conference held at Indian Business Academy. Greater Noida, Up, India (Dec 2008)

“Brand management: What Next?” in ICTBM organized at AL Ghurair University, Dubai ( Mar 2009)

“CRM: Opportunity for Competitive Advantage in 61st All India Commerce Conference ( Dec 2008)

“Internal Marketing in the Era of Globalization” at IIM, Ahmedabad, India ( Jan 2006)

“Green Marketing: The Road Ahead” in the sixth AIMS International Conference held at Indian Business Academy. Greater Noida, Up, India (Dec 2008)

“Brand management: What Next?” in ICTBM organized at AL Ghurair University, Dubai ( Mar 2009)

“CRM: Opportunity for Competitive Advantage in 61st All India Commerce Conference ( Dec 2008)