MBA Marketing

What you will learn

Marketing can be a cutting edge business, and the competition for marketing posts has become very fierce over recent years. A Marketing MBA could be the ideal qualification for those wanting to break into this industry at a high level position.

If you already work in a marketing environment, you may be looking at career progression into a more managerial role. A Marketing MBA is the perfect way to speed up the chances of career progression and with a Marketing MBA qualification you can look forward to a long and successful career in this area. The Marketing MBA will equip you with the skills, qualities, and a confidence to rise to the senior managerial level.

The MBA course normally covers core MBA areas such as economy, strategy, and leadership skills. You then move on to study in the area of specialization which would be marketing in this case. Some of the areas you may cover as part of the Marketing MBA include development of consumer audiences, consumer behavior, market research, the analysis of demand, strategic planning, marketing campaigns, consumer relations, advertising, studying the market, cost volume and profits, and a range of other areas involved in marketing.

Specialization Requirements

Students may either select one of the following specializations or select one course from each of the four different specializations.

Marketing Requirements (four courses required)